Court of Victoria County Commissioners selects airport marketer | New

Victoria County Commissioners selected a marketing agency for Victoria Regional Airport on Monday.

The Court of Commissioners approved the use of ArkStar to advertise the airport. Three companies that submitted a proposal were Building Brands Marketing, ArkStar and BQR Advertising. Based on ratings from five staff raters, ArkStar earned the highest score, 96. Building Brands scored 87.8, and BQR scored 79.

County Judge Ben Zeller said the company would receive $60,000 a year to market the airport. ArkStar is one company that does such specialized marketing for airline service.

“I think that will play a big role in making this a success,” Zeller told the commissioners court.

SkyWest began air service to Victoria in November 2020, with its contract due to end on October 31, 2023. It originally offered 12 return flights per week to George Bush Intercontinental Airport in Houston. On February 1, the early morning flight was halted in a cost-cutting move, leaving two daily flights from Victoria to Houston and two flights back to Victoria.

Zeller said the early morning flight returned to the airport.

SkyWest gave 90 days notice in March to end flights to Victoria and 30 other airports it serves under the federal Essential Air Service program. SkyWest said it was unable to provide service due to continued pilot shortages. The Ministry of Transport prevented the withdrawal.


County commissioners said marketing could help airport numbers take off

The Essential Air Service program subsidizes flights to small communities to provide at least a minimum amount of air service. SkyWest, which operates a codeshare agreement with United Airlines as United Express in Victoria, had to submit the notice of intent as it is required of airlines serving Essential Air Service communities. The DOT, which had the authority to approve or reject the advisory, rejected it and is looking for a new service to replace SkyWest.

SkyWest Airlines operates through partnerships with United Airlines, Delta Air Lines, American Airlines and Alaska Airlines and carried more than 36 million passengers in 2021. Based in St. George, Utah, SkyWest has a fleet of more than 500 aircraft. SkyWest connects passengers to 255 destinations across North America.


The public should use the airport more

A lifelong journalist, George loves ’60s musclecars and guns.

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